Every Dollar Counts: Participate in our #ImpactOfADonation Contest!

Pumpkin spice is everywhere, decorative lights are emerging from the basement and Black Friday promotions are in full swing. It is officially the start of the holiday season, which means it is also the time of year when charitable giving dramatically increases.

With more than 1.5 million nonprofits in the United States alone, it can be difficult for individuals to determine which organizations to donate to and how their donation will impact the organization’s mission. While some might think that large donations are the only way to make a true impact, in reality, every dollar donated does make a difference.

To give smaller donations a chance in the spotlight and show that every donation counts no matter the size, Public Interest Registry is partnering with Giving Tuesday to launch the #ImpactOfADonation campaign.

To help donors truly understand the meaning of “every dollar counts,” Public Interest Registry and Giving Tuesday will share anecdotes and statistics from nonprofits and NGOs of all sizes, illustrating what they can achieve with small donations ranging from $1-$100. We invite you to follow along and engage in this conversation by following the #ImpactOfADonation hashtag on Facebook, Twitter and Instagram.

To our nonprofit followers, we want to see photos and videos of your organization in action and how you’re making a difference with the donations you receive. In honor of Giving Tuesday, Public Interest Registry will give a $3,000 donation to the winning organization that submits the most creative or compelling image representative of their work shared with the #ImpactOfADonation hashtag. 

How to Participate in the Contest

To enter your organization in the #ImpactOfADonation contest, share pictures or videos showcasing the work your organization is doing. To enter, simply post a public image or video with the #ImpactOfADonation hashtag and tag Public Interest Registry’s Twitter, Facebook or Instagram account.

Entries will be judged based on how compelling, creative and original the images and videos are, as well as the organization’s commitment to having a positive impact on the community it serves.

Get creative! Any image or video shared by a charitable organization will be considered (limit one entry per organization) for the $3,000 donation prize to help your organization advance its mission. Additionally, Public Interest Registry will be retweeting and sharing some of the most inspiring posts on its Twitter, Facebook and Instagram accounts, giving you more chances to broaden your organization’s social media reach.

Entries will be accepted from Monday, November 23, 2015 at 12:00 AM ET until Friday, December 4 at 11:59 PM ET, and winners will be notified on or before Monday, December 14.

See contest rules

Report: Nonprofit Domains Gain Traction Worldwide

“The Dashboard” Highlights the Immediate Popularity of New .ngo and .ong Domains and the Steady Growth of .org

RESTON, Va. – October 14, 2015 Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong domains, today released the results of its bi-annual domain name report “The Dashboard.” For the first time, the report is issued in two parts – The .org Dashboard, detailing the continued growth of world’s third largest top-level domain, and The OnGood Dashboard, illustrating the widespread global adoption the new .ngo and .ong domains in just the first two months of availability.

On May 6, the .ngo and .ong domains became generally available to non-governmental organisations (NGOs) worldwide with the launch of OnGood, a comprehensive suite of online services anchored by the new domains that help NGOs and nonprofits increase visibility, reinforce credibility and raise funds for their missions. As of June 30, 2,344 .ngo and .ong domain bundles had been registered across six continents. Meanwhile, the .org domain continued its trajectory of continuous growth with 130,865 additional registrations over the last 12 months, bringing the total domains under management (DUM) to 10,547,247.

Other findings outlined in The Dashboard include:

  • While .ngo and .ong experienced popularity across numerous and diverse fields, children and youth, education, and health and nutrition are the three causes that are most commonly supported by the domains.
  • .org registrations in international markets demonstrate steady growth, particularly in Asia where China has 3.2 percent and Japan has 3 percent of the total .org registrations worldwide.
  • After a year hiatus, India jumped back into the top 10 list of .org registrations by country, ahead of Spain, with 1.8 percent of worldwide .org registrations.
  • Registrants are renewing their .org registrations at an average rate of 73.7 per year.

“The successful launch of OnGood has brought together thousands of nonprofit and NGO leaders around the world, helping to empower their voices and share their stories,” said Brian Cute, CEO of Public Interest Registry. “The continuous growth of the .org domain, and the early adoption of the .ngo and .ong domains is a clear indication that organizations and individuals around the world understand the need for global collaboration and collective empowerment to successfully serve the public interest. We look forward to helping NGOs worldwide further achieve their goals as we continue to expand our portfolio of online resources.”

In The OnGood Dashboard, Public Interest Registry provides an overview of its NGO community outreach efforts, which include webinars and online learning activities that have already been enjoyed by more than 18,000 participants. It also includes commentary from leaders at prominent, international NGOs – Kokoda Track Foundation, Gestos and Peuple Solidaire – detailing the positive impact of OnGood on their missions.

The .org Dashboard contains information about happy30th.org, which launched in celebration of the first .org domain registration on July 10, 1985. The anniversary celebrations will continue throughout the 30th year, and organizations using the .org domain are encouraged to share their stories on Facebook, Twitter and Instagram by tagging their photos and videos with #ORGinAction, or to submit their .org websites directly on happy30th.org.

Public Interest Registry Appoints Dorcas Muthoni to Enset’s Board of Directors

Internet Hall of Fame Inductee to Serve Two-Year Term

RESTON, Va. – September 30, 2015 –  Public Interest Registry — the not-for-profit manager of .org, .ngo and .ong — today announced the appointment of Dorcas Muthoni to the board of directors of nonprofit domain registrar Enset, a subsidiary organization. Muthoni, a member of the Internet Hall of Fame and CEO and founder of OPENWORLD LTD, will begin a two-year term as director this month.

Muthoni is an accomplished entrepreneur and computer scientist whose leadership and technology advocacy has been recognized by groups including the Anita Borg Institute for Women, Women’s Forum and the World Economic Forum. In addition to serving as an Internet Society Fellow to the Internet Engineering Task Force and World Bank infoDev Global Forum, Muthoni is the founder of AfChix, a mentorship and capacity building initiative for women in computing across Africa.

“The Internet can provide NGOs and nonprofits with so many powerful tools to advance their missions and I’ve seen firsthand how technology can make a positive impact,” said Muthoni. “Enset’s mission to serve organizations who might not have the means or skills to access these digital tools is critical to ensuring all NGOs and nonprofits can be a part of the global online community.”

Founded in 2015 by Public Interest Registry, Enset supports nonprofits around the world as a trusted provider of digital tools for NGOs to use the Internet to advance their own mission. The registrar enables organisations to register their .ngo and .ong domains as part of OnGood, a suite of services exclusively for NGOs to improve visibility, raise funds and better connect with their audiences. Enset will also provide .org – the third largest top-level domain.

Muthoni joins two other experienced technology and philanthropy leaders on Enset’s board of directors. Erik Huizer joined Enset’s board of directors in 2014 as chairman and is the current chief technology officer at SURFnet, the national education and research network provider in the Netherlands. Jenny Hodgson, who was also appointed to Enset’s board of directors in 2014, is the executive director of the Global Fund for Community Foundations.

“Muthoni Dorcas’ background, expertise and strategic vision will make her an instrumental member of the Enset board,” said Maarten Botterman, Chairman of Public Interest Registry’s Board of Directors. “Combined with our existing directors, Dorcas’ leadership and guidance will help us position Enset as the only nonprofit domain registrar committed to helping organisations of all sizes and reach leverage the power of the Internet to raise awareness, funds and support for their missions and causes.”

#ThrowbackThursday: When MITRE.org Was Born

It was 30 years ago this week when MITRE made its mark on the Internet as the very first organization to register the .org domain name.

MITRE grew out of the computer laboratories of Massachusetts Institute of Technology (MIT), where scientists developed the first large-scale digital computer called Whirlwind I. The U.S. Air Force commissioned this system to develop a continental air-defense system called Semi-Automatic Ground Environment (SAGE) project. MITRE was chartered as an independent not-for-profit company in 1958 and began to apply the technology to other challenges of national importance starting with traffic management working with the Federal Aviation Administration (FAA).

MITRE HistoryPhoto by MITRE

Over the past several decades, MITRE has earned a reputation for leading the way in technical excellence for government, military and civil agencies, with a focus on “advancing science and technology in the Public Interest.”

As far as getting on the Internet goes, MITRE’s data and network technology centers had a vested interest back in the ‘80s in connecting to one another for production and network technology development purposes. As it turns out, MITRE’s current CIO was an employee during the time when the organization actually made the decision to register their .org domain name, and he and his team sent out an internal newsletter article to company team to let staff know why their email addresses would soon be changing. Cool, huh?

“We were a different kind of entity, and there was this feeling that .ORG was a safe place where we could share important information about the work we were doing. That feeling still exists today, and that in it of itself is important.” – Joel Jacobs, CIO of The MITRE Corporation

To MITRE, working in the “public interest” refers to working towards the missions associated with their sponsors (e.g. security, safety, and health), and having an independent view as opposed to taking on that of one’s shareholders.

Jacobs said, “I think that .ORG has worked out well for us because it has become synonymous with the focus on public interest, not solely on being a not-for-profit organization…Our website is very much a vital part of how we project ourselves to the world.”

So, what happened to Whirlwind I, you ask? According to Jacobs, parts the computer found their way to the Smithsonian Institution and the Computer History Museum. Others still reside in the MIT Museum for viewing. Now you know J

From all of us at PIR, happy 30th birthday to you, MITRE! #HappyBirthdayORG!


30 Celebs .ORG-anizing for Good


The life of a celebrity isn’t all glitz and glam, but it does give them a platform and the opportunity to give back to a number of various causes. Below is just a short list of today’s celebrities that are bringing positive social change to societal issues through the good work of their charitable organizations.


  Charity Celebrity
1 Joyfulheartfoundation.org Mariska Hargitay
2 One.org Bono
3 Siliconvalleycf.org Mark Zuckerberg
4 Livestrong.org Lance Armstrong
5 Jklivinfoundation.org Matthew McConaughey
6 Michaeljfox.org Michael J. Fox
7 Water.org Matt Damon
8 7.org David Beckham
9 Fohta.org Pharrell Williams
10 Tribecafilminstitute.org Robert De Niro
11 Tonyhawkfoundation.org Tony Hawk
12 Stutteringhelp.org Hrithik Roshan
13 Maestrocares.org Marc Anthony
14 Smiletrain.org Aishwarya Rai Bachan
15 Ejaf.org Elton John
16 Makeitright.org Brad Pitt
17 Raisingmalawi.org Madonna
18 Fundacionlagrimasyfavores.org Antonio Banderas
19 Evalongoriafoundation.org Eva Longoria
20 Theelders.org Nelson Mandela
21 Everymothercounts.org Christy Turlington
22 Nyrp.org Bette Midler
23 Jeffgordonchildrensfoundation.org Jeff Gordon
24 Showmecampaign.org John Legend
25 Evasheroes.org Eva Longoria
26 Happyheartsfund.org Petra Nemcova
27 Sixdegrees.org Kevin Bacon
28 Urbanzen.org Donna Karan
29 Dizzyfeetfoundation.org Nigel Lythgoe, Adam Shankman
30 Johnsonohana.org Jack Johnson, Kim Johnson

30 .ORG Movements


Over the past 30 years we’ve seen people from all over the globe organize together – to improve living conditions; to help women and children; to provide aid, recovery and relief; to preserve natural habitats – to inspire the world’s humanity. Below are 30 examples of movements that have positively impacted society and sparked social change:

1. worldhumanitarianday.org

2. booksoverbombs.org

3. sevenly.org

4. charitymiles.org

5. charitywater.org

6. red.org

7. rockthevote.org

8. Sxsw4japan.org

9. Alexslemonade.org

10. Occupywallstreet.org

11. 121212concert.org

12. ALSA.org

13. Heforshe.org

14. Globalcitizen.org

15. Givingtuesday.org

16. Blackgirlscode.org

17. Noh8campaign.org

18. Change.org

19. Hashtaglunchbag.org

20. Coral.org

21. Rednoseday.org

22. wwo.org

23. Malala.org

24. Shotatlife.org

25. Peaceoneday.org

26. girleffect.org

27. wish.org

28. Earthhour.org

29. 1to1movement.org

30. Nokidhungry.org

30 Fun Facts About .ORG

  1. Mitre Corporation, a research and development center sponsored by the United States federal government, was the first .ORG domain name to be registered in July 1985. (http://www.domainforum.us/t45-facts-about-org)
  2. The term “WorldWideWeb” was coined in 1990 by Tim Berners-Lee and Robert Cailliau.
  3. .ORG was a part of the original 6 Top Level Domain (TLD) names created in the 1980s. (http://compnetworking.about.com/od/dns_domainnamesystem/tp/Useful-Facts-About-the-Domain-Name-System-DNS.htm)
  4. The internet was born on January 1, 1983 as ARPANET, a Pentagon-sponsored network.
  5. .ORG is the third largest top level domain name – with over 10 million .org domains registered. (http://pir.org/pdf/dashboard_2H_2014.pdf)
  6. United States holds the most .ORG domain names with a vast 56.4%, Germany coming in second with holding 4.8%. (http://pir.org/pdf/dashboard_2H_2014.pdf)
  7. Before opening up to the commercial traffic in the late 1980s, the internet was a relatively small community consisting of computer scientists, U.S. military and government personnel, and government contractors.
  8. In 2014, Asia-Pacific had the highest number of new .ORG registrations outside the U.S. (http://pir.org/pdf/dashboard_2H_2014.pdf)
  9. The World Wide Web’s inventor, Tim Berners-Lee, also known as The Father of the Internet, was awarded knighthood for his work. (http://news.bbc.co.uk/2/hi/technology/3357073.stm)
  10. Originally, the .ORG domain name was created as a “catch-all” – meaning if an entity didn’t fit under the educational, commercial, or governmental rubric, it would find a home in .ORG.
  11. The visitor load on the server with the first website grew by a factor of 10 every year, during the Web’s first few years.
  12. On January 1, 2003, the Internet Society (ISOC) won the bid to assume the responsibility of the .ORG domain.
  13. From 2004 to 2007, .ORG doubled in size, expanding from three to six million registrants.
  14. The internet has reached over 3 billion users, or 40% of the world’s population. (internetlivestats.com/internetusers)
  15. Information is the largest demographic field of .ORGs that exist – holding 19.2% of the share. (http://pir.org/pdf/dashboard_2H_2014.pdf)
  16. Over 8.7 billion machines are currently connected to the internet. (http://www.dailyinfographic.com/2014-recap-the-top-10-most-interesting-internet-facts-infographic)
  17. The transition of .ORG from the previous operator to Public Interest Registry was the largest transfer in Internet history – more than 2.6 million domains were transferred in about a day. (http://pir.org/about-us/history/)
  18. Tim Berners-Lee famously wrote the first web server and the first web browser on a NeXT computer, a workstation developed by Steve Jobs. (book)
  19. On June 24, 2012, .ORG hit the 10 million mark with the registration of the domain name, jadforum.org, an organization that is dedicated to advancing the sustainable and regional development of the Jordan River and Dead Sea Basin.
  20. Although used interchangeably, the Internet and the World Wide Web are not the same thing.
  21. The Internet is the physical infrastructure that connects networks all over the world, while the World Wide Web is just one avenue (of many) to transfer data, through a string of characters also known as a URL.
  22. .ORG is mutually exclusive, or created separately from domain names that are .org.[countrycode], such as .ORG.AU or .ORG.UK.
  23. Although contrary to popular belief, the .ORG domain name is an open platform that can be registered by anyone including individuals, businesses, and organisations.
  24. The shortest domain names (e.g. Y.ORG) have only recently started being registered – Y.ORG was registered by the YMCA.
  25. The longest length allowed for a Top Level Domain (TLD) is 63 characters with the dot and “org” included. Currently, there are 33 .ORG domains registered with the maximum including, societyofdescendantsofknightsofthemostnobleorderofthegarter.org.
  26. “Reserved” .ORG domain names cannot be registered by anyone as they are used only for private testing and documentation purposes. (http://www.iana.org/domains/reserved)
  27. ICANN, the Internet Corporation for Assigned Names and Numbers, is the private sector administrator that maintains the global domain name space. They are on a .ORG
  28. ISOC founded Public Interest Registry in 2002 to be the operator of the .ORG domain name.
  29. In 2009, .org became the first generic TLD to implement Domain Name System Security Extensions (DNSSEC) as a means to address security vulnerability in the domain name system (DNS).
  30. 1.37 million .ORG domain names were registered in Asia-Pacific in 2014, a 16% increase over December 2013.

Increase Your Organization’s Credibility

Written by: Lara Banker

40-50,000 Google searches are made per second. Per second.

That’s roughly three million queries per minute, and more than 3.5 billion per day.

And that’s just Google – 3.5 billion online searches a day are only attributed to one search engine, not accounting for Bing, Yahoo!, Ask, AOL or any other search engines.

In today’s technology-driven world – and with nearly 300 million Internet users in the U.S. alone – you already know how vital your website is to your nonprofit. Because you know this, I’ll bet your website already communicates your mission and vision, draws in volunteers and makes it easy to collect donations. You probably keep an eye on your site’s visitor statistics, and you most likely have some kind of keyword-driven SEO program in place.

But none of that matters if Internet users don’t trust your site enough to click on it when it shows up in search engine results.

What do you mean by “trust”?

Think about the last time you pulled up your search engine of choice. When you typed in your query and hit “search,” how did you decide which entry to choose? Did you bypass the options that looked like advertisements? Did you avoid the Wikipedia entry?

How did you decide which option(s) looked reputable enough to click on? How did you decide which option(s) not to click on because they looked “sketchy” or untrustworthy?

My website ends in .org – doesn’t that mean it’s trustworthy?

The .org domain was originally created to identify organizations online, and it has traditionally been thought of as the trusted space for non-governmental organizations (NGOs) and nonprofits. What many people don’t realize is that .org is an open domain for social good – meaning that individuals, businesses and companies can register this domain, in addition to nonprofits, in order to promote their cause or mission.

Why is this important? How does it affect your organization? Understanding that .org is an open domain is important because it means that you also have a grasp on a potential donor’s online giving process. When they are searching for an organization or a specific cause to support, they need to be able to decipher who and what is credible in order to alleviate concerns about transparency and overcome barriers of distrust.

Your organization has the power to increase donor mindshare. Don’t miss out on key opportunities to be found online, raise funds and garner support for your cause or mission.

How can my organization get ahead of this issue?

Thanks to Public Internet Registry (PIR), you can.

PIR just recently launched .ngo and .ong – two new domain name extensions that are exclusively available for validated nonprofits, non-governmental organizations (NGOs) and charities across the globe to register. For the very first time, Internet users will be able to identify trusted and validated nonprofits and NGOs like yours simply by recognizing the .ngo or .ong domain on your website. In other words, your .ngo/.ong website will immediately indicate to Internet users that your organization (and, thus, your organization’s website) is valid, credible, genuine and trustworthy.

These new domains are only available to genuine NGOs and are a direct result of efforts by the NGO community.

Even better? Once your organization is validated and registered with a .ngo or .ong domain, it will be listed in the OnGood directory. OnGood opens the doors for your nonprofit online, allowing donors, potential business partners and volunteers to easily find your organization by name, cause or region.

What else can my nonprofit do to influence the future of NGOs and the world?

Today’s world is ever growing and ever changing. That’s why it’s vital that everyone – individuals, businesses and organizations alike – takes an active role in shaping the future.

Now more than ever, individuals are inclined to “do good.” From Millennials who grew up with the notion that helping others is a responsibility to Boomers harnessing technology to increase their power to make a difference, one thing is certain: Society today is filled with cause enthusiasts.

So, how can your organization take advantage of this interest and turn it into action?

To start, take part in MCON 2015.

MCON 2015 is all about influence. This year’s theme, “The Power of Influence: Art, Media, Business and Place,” is a two-day learning experience designed to help causes and those interested in social good understand the complexities of today’s cause enthusiasts – and, most importantly, how to move them into becoming cause activists.

Register to attend today, and find out how your organization can best impact and influence the world of tomorrow!

Engage, Learn & Build at InterAction 2015

Heading to InterAction Forum 2015? We’ll see you there! Join us for a thought-provoking panel on the topic on digital marketing strategy and maximizing the power of your nonprofit’s online communications.

Session title: Revitalizing Your Nonprofit’s Online Presence
Room: McKinley

This session will discuss key strategies for increasing the online visibility of your nonprofit. Each panelist will speak to their area of expertise: social media, online fundraising, and online marketing and communications. In particular, they will discuss best practices to improve your search engine optimization (SEO) and maximize your social media presence to benefit your cause, while also highlighting steps you can take to help increase online donations. Ultimately, this session will highlight what you should and should NOT be doing to attract donors, potential members, and stakeholders to your site.


  • Brian Cute, CEO, Public Interest Registry
  • Heather Mansfield, Creator of Nonprofit Tech for Good; Social Media and Mobile Technology Trainer
  • Andrew Marshall, Senior Director, Global Digital Content, ONE Campaign